Xcan It, a UK-based leader in dynamic QR technology, has launched "Print Now – Link Later," a groundbreaking feature set to transform film and trailer campaigns. This innovative solution allows entertainment marketers to update the destination of QR codes on printed materials, such as posters and billboards, even after they have been distributed.
Key Takeaways
- Enables printing of campaign materials before final assets are ready.
- Allows for real-time updates to QR code destinations.
- Eliminates costly reprints and provides campaign flexibility.
- Offers durable print solutions for various environments.
- Provides robust analytics for campaign performance tracking.
Eliminating Reprints and Unlocking Real-Time Flexibility
Traditionally, QR codes are fixed at the time of printing, leading to significant costs and logistical challenges when campaign details change. Xcan It’s dynamic QR codes eliminate this issue. Marketers can now print posters, standees, and outdoor advertisements weeks in advance. Once the creative is in market, the destination behind the QR code can be assigned, updated, or completely changed via Xcan It’s user-friendly dashboard. This allows for strategic synchronization with teaser drops, trailer releases, or opening weekends, ensuring fans always access the most current content.
Built for Modern Film Marketing
Xcan It’s dynamic QR codes are designed to evolve with campaign lifecycles. Potential use cases include seamless transitions from teaser trailers to final trailers, updating ticketing information, accommodating last-minute release date changes, and directing fans to social media campaigns, AR content, or behind-the-scenes clips. This flexibility means artwork can remain in circulation longer while continuously delivering fresh content.
Durable Print for Real-World Environments
Understanding the demands of outdoor and high-traffic areas, Xcan It also offers high-quality, durable QR code stickers and print solutions. These are ideal for cinemas, bus stops, transport hubs, shopping centers, and large-scale film promotions, ensuring scannable accuracy in any environment. Whether printing one code thousands of times or thousands of unique codes once, Xcan It provides long-lasting solutions.
Real-Time Engagement Analytics
Complementing its dynamic QR code feature, Xcan It provides comprehensive analytics. Film marketers can track total and unique scans, monitor performance across different locations, measure engagement with teasers versus trailers, and optimize future campaign placements. This offers a clear understanding of how audiences interact with physical advertising assets.
A Future-Proof Solution for Film & Entertainment
As QR code engagement becomes integral to trailer campaigns and Out-of-Home (OOH) activations, Xcan It’s "Print Now – Link Later" feature offers a flexible and responsive solution tailored for the entertainment industry. By integrating dynamic QR codes, durable printing, and real-time editability, Xcan It delivers an end-to-end platform that empowers studios to bring their campaigns to life without the constraints of static QR codes.
