Fanta is embracing the spooky season and the highly anticipated release of "Beetlejuice Beetlejuice" with a global partnership with Warner Bros. Pictures. The collaboration features a limited-edition Fanta flavor, specially designed packaging, and interactive QR codes offering exclusive digital and physical experiences, including chances to win movie tickets.
Key Takeaways
- A limited-edition Fanta Beetlejuice flavor has been launched.
- Packaging across the Fanta range features characters from the "Beetlejuice Beetlejuice" sequel.
- QR codes on cans unlock exclusive content and prize draws for movie tickets.
- The campaign ties into Halloween celebrations with the tagline "Summon What You Wanta."
A Spooky Collaboration
Fanta and Warner Bros. Pictures have joined forces to celebrate the upcoming release of "Beetlejuice Beetlejuice." This partnership introduces a unique, limited-edition Fanta flavor inspired by the film’s iconic antagonist, Michael Keaton’s Beetlejuice. The packaging for this special flavor sports Beetlejuice’s signature black and white stripes, mirroring his memorable suit.
Character-Themed Packaging
Beyond the special Beetlejuice flavor, the entire Fanta product line will receive a makeover. Various Fanta flavors will showcase other characters from the sequel. For instance, Fanta Orange will feature Astrid (played by Jenna Ortega), while Fanta Strawberry will highlight Lydia Deetz (Winona Ryder). Other characters like Delia Deetz, Dolores, Wolf Jackson, and Bob the Shrinker will also appear on different flavor variants, with availability varying by market.
Interactive Experiences Through QR Codes
A key element of this promotion is the inclusion of QR codes on all participating Fanta cans and bottles. Consumers can scan these codes to access exclusive physical and digital activations. These experiences are designed to immerse fans in the "Afterlife" theme of the movie and offer opportunities to win tickets to see "Beetlejuice Beetlejuice" in theaters. Some markets, like Australia and select European regions, will also feature glow-in-the-dark packaging for an added touch of Halloween fun.
"Summon What You Wanta" for Halloween
The campaign aligns perfectly with the Halloween season, utilizing the tagline "Summon What You Wanta." This slogan encourages consumers to embrace the holiday and celebrate it in their own unique ways, building on Fanta’s broader platform of liberating personal wants. The initiative aims to capture a larger share of the Halloween market, traditionally dominated by confectionery brands.
Movie Release and Campaign Timeline
"Beetlejuice Beetlejuice," directed by Tim Burton, is set to be released in North America on September 6, 2024, and internationally starting September 4, 2024. The Fanta campaign will run through September and October, extending the excitement of the movie’s release into the heart of the Halloween season. Further details on the exclusive experiences will be announced soon, accessible via scanning the QR codes, the Coca-Cola App, or the OneXP page.
Sources
- Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in, Marketing Dive.
- FANTA® Invites Fans to Manifest Halloween Thrills Via Partnership With Warner Bros. Pictures’ Long-Awaited
Sequel Movie Beetlejuice Beetlejuice, The Coca-Cola Company. - Beetlejuice-themed Fanta cans released for Halloween and movie celebration, Packaging Europe.
