Make Your QR Codes Stand Out: A Guide to Branding with Xcan It

Branded QR code with custom logo and colours.

Ever feel like your QR codes are a bit… boring? You know, just those standard black and white squares? Well, this guide is all about jazzing them up to match your brand. We’re going to walk through how to use the Xcan It dashboard to style and brand your dynamic QR codes, making them look super professional and totally unique to you.

Key Takeaways

  • Customisation is Key: Tailor every aspect of your QR code, from colours and shapes to frames and fonts.
  • Brand Consistency: Ensure your QR codes reflect your brand identity, making them instantly recognisable.
  • Durability: Use error correction to make codes resilient to damage.
  • Efficiency: Save templates for automatic application to new codes.

Getting Started with Your Settings

First things first, you need to access your settings. You’ll find your user icon in the top right corner of any page on the Xcan It platform. Click on that, and you’ll see options for settings and signing out. The settings area is where you can tweak your personal details, like your name and email address, and also change your password. Just make sure you hit save after making any changes so they actually stick.

Styling Your QR Codes

Now for the fun part: making your QR codes look good! Click on the ‘Edit QR Code Template’ button. This opens up all the options for styling and branding. You can really change the whole look and feel here to match your business.

Modifying Dots and Eye Shapes

Under the ‘Style’ option, you can change how the dots and the ‘eye’ shapes (those squares in the corners) look. Just click the little downward arrows next to the field rows to see the different options. Clicking the style name again will close that box.

Adding Colour

Next up is colour. The ‘Colors’ field lets you add a splash of your brand colours to different parts of the QR code. You can change the ‘foreground color’ and other elements. If you want to colour the inner and outer eyes separately, tick the ‘custom eye color’ box. You can then drag your cursor to pick a colour, or if you know the exact colour code, you can type it in using RGB, HSL, or hex values.

Frames and Fonts

Want to add a bit more flair? You can add a frame and text around your QR code. Click on ‘Frame’ to open the frame styling options. You can see how different styles look in the preview window. You can also change the frame’s colour, the text colour, the text size, and even pick a different font.

Incorporating Your Logo

Branding your QR code with your logo is straightforward. Go to the ‘Branding’ field. You can either drag and drop your logo file or select it from your computer. Once it’s imported, you can adjust its size right there in the centre of the QR code using a slider.

Adjusting Size and Margins

Under the ‘Options’ tab, you can fine-tune the size of your QR code and add a margin around it. Don’t be afraid to play around with these settings; you’ll get the hang of it pretty quickly.

The Importance of Error Correction

This is a really clever feature. The ‘Error Correction Level’ should ideally be set to 30%. What this does is help your QR code fix itself if it gets damaged. So, if it gets dirty, scratched, or even if a small part is missing, the code can still work and show the right information because it can fill in the gaps. It’s like a built-in repair system.

Saving Your Template

There’s a new ‘Reset to Default’ option if you want to start over with the basic black and white design. Once you’re happy with your styled QR code, the final step is to save your template. This means any new QR codes you create will automatically use this style. Just remember, this new style won’t change any QR codes you’ve already made.

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