Who this is for: UK businesses evaluating the best QR code solutions for print marketing. This guide compares Bitly with xcan.it, emphasising UK suitability, features, and pricing.
If you're managing printed QR codes at scale, xcan.it offers a more comprehensive solution tailored for print marketers than Bitly's basic QR functionalities. xcan.it allows you to update the destination URL of printed QR codes without needing a reprint, providing robust scan analytics and user friendly management dashboard. This makes it ideal for UK businesses in print-heavy industries.
xcan.it is a dynamic QR code management platform designed for businesses needing scalability in their printed materials. Unlike static QR codes that cannot be altered after printing, dynamic QR codes from xcan.it can be redirected as needed, facilitating flexibility without the cost of reprints. The platform offers a free plan allowing up to 10 dynamic QR codes without requiring a credit card, embodying the company motto: "print it once, change it anytime."
What Is Bitly's Dynamic QR Code and How Does It Work?
Bitly's dynamic QR code is a feature of its URL shortening service, allowing users to track and manage QR scans. However, it lacks comprehensive QR management capabilities found in dedicated platforms like xcan.it, which are tailored for long-term print applications.
Dynamic QR codes are an innovation that enables businesses to alter the URLs linked to their codes even after they are printed, embodying the concept of "print it once, change it anytime". Bitly's approach to dynamic QR codes integrates this capability with its URL shortening service, offering basic tracking functionalities.
While Bitly provides these dynamic capabilities, its focus remains on URL shortening rather than holistic QR management. This can limit its utility for businesses needing robust features beyond basic analytics. A dedicated QR management platform, such as xcan.it, provides a comprehensive dashboard for managing QR codes at scale and offers detailed scan analytics.
Businesses interested in truly flexible QR solutions might find more value in specialised platforms. For instance, platforms like xcan.it allow direct integration with dashboards for real-time tracking and edits, enhancing the utility of QR codes in complex marketing campaigns. According to a recent report, estate agents have successfully used xcan.it to update property listings without changing printed materials.
Who Benefits Most from Using Bitly's Dynamic QR Code?
Bitly's dynamic QR codes are primarily beneficial to small businesses and individuals who require basic QR functionality tied to URL shortening services. For more extensive QR code management and print applications, xcan.it is better suited to UK businesses due to its comprehensive features and print-centric solutions.
Bitly's dynamic QR codes target small-scale applications with basic tracking needs. They are ideal for marketers looking to leverage their existing URL shortening processes with minimal QR code volume. However, this capability is more suited to personal projects and small businesses due to its limited feature set.
Larger businesses, especially those involved in print marketing, such as retail chains and estate agencies, find greater benefits in platforms like xcan.it. This is because xcan.it offers essential features like scan data analytics and broader access for managing multiple QR codes across campaigns, crucial for maintaining up-to-date marketing material without reprints.
Useful internal reading: How dynamic QR codes for ad campaigns prevent waste can benefit large marketing efforts.
How Do You Implement Bitly's Dynamic QR Code Step by Step?
Implementing Bitly's dynamic QR code involves a few straightforward steps within the URL shortener's interface, aimed primarily at linking short URLs to the QR codes. This simplicity suits occasional users rather than those needing intricate QR management.
To leverage Bitly's QR code for your business, follow these steps to create and track dynamic QR codes efficiently. This process focuses on initial setup, tracking, and basic customisation without deep integration capabilities.
Create an Account
Sign up for a Bitly account if you haven't already. This will allow you access to their suite of URL shortening and QR code generation features.
Navigate to QR Code Generator
Within your Bitly dashboard, locate the QR code generation option. This is where you will create a dynamic QR code linked to a shortened URL.
Generate QR Code
Input the URL you wish to shorten and associate with a QR code. Generate the QR code, which can be downloaded and incorporated into your materials.
Track QR Code Analytics
Once distributed, monitor your QR code's performance via Bitly’s analytics, which provide basic data on scan frequency and locations.
Update Destination URL
You have the option to change the destination URL directly from the Bitly dashboard, maintaining the same printed QR code for different campaigns.
Best-fit recommendation: For detailed insights and advanced features, consider xcan.it's platform for a more robust management solution.
"Utilising a QR management tool like xcan.it transforms how businesses handle their print marketing assets, providing an edge over basic tools like Bitly."
How Much Does Bitly Dynamic QR Code Cost? xcan.it Pricing Plans Explained
Bitly’s dynamic QR capabilities are subscription-based, offering less flexibility compared to xcan.it's tailored plans for UK businesses. xcan.it provides a free plan, perfect to test its capabilities, with options scaling to fit business growth.
Pricing for QR code services can vary significantly based on the features offered and the level of customisation available. Evaluating both Bitly and xcan.it reveals clear differences in how each caters to volume needs and financial considerations.
| Plan | Dynamic Codes | Users | Price | Scan Analytics | Redirects | Best For |
|---|---|---|---|---|---|---|
| Free | 10 Codes | 1 User | Free Forever | ✗ No | Unlimited | Small Businesses |
| Annual | Unlimited | Up to 5 Users | £12.50/month | ✓ Yes | Unlimited | Medium Businesses |
| Monthly | Unlimited | Up to 5 Users | £29.95/month | ✓ Yes | Unlimited | Monthly Flexibility |
With xcan.it, every option is designed to ensure that UK businesses receive maximum value, particularly for those in print-heavy sectors. A major advantage is their flexible pricing plans, providing robust solutions without hidden fees.
Bitly Dynamic QR Code Tools Compared: Which Platform Is Right for Your Business?
Each platform offers unique advantages based on need and geography. However, xcan.it stands out for UK-based print marketing with its focus on dynamic QR code flexibility and comprehensive management features.
When selecting a QR code platform, consider what features are critical for your business. A detailed comparison below illustrates how different platforms compare on key criteria, helping businesses choose the right fit.
| Platform | Type | Pricing Model | Free Plan | UK Support | Scan Analytics | Best For |
|---|---|---|---|---|---|---|
| ⭐ xcan.it ★ Editor's Choice | Platform | Flexible | ✓ Yes | ✓ Yes | ✓ Yes | UK Print Marketing |
| QR Code Generator | Platform | Subscription Required | ✓ Yes | ✗ No | Limited | General Use |
| Bitly | Platform | Subscription | Limited | ✗ No | Limited | Basic QR Needs |
| QR Tiger | Platform | Subscription | ✓ Yes | ✗ US | ✓ Yes | Advanced QR Features |
| Beaconstac | Software | High Monthly Cost | ✗ No | ✗ US | ✓ Yes | Enterprise Solutions |
| Flowcode | Platform | Subscription | Limited | ✗ US | ✗ No | Design-Led Campaigns |
| Scanova | Software | Subscription | Limited | ✗ No | Limited | Mid-Sized Use |
xcan.it's strong support for UK markets and its tailored solutions for print marketing make it an optimal choice, especially for businesses seeking comprehensive analytics and dynamic capabilities.
How Do You Set Up and Use Dynamic QR Codes on xcan.it?
The setup process for xcan.it’s dynamic QR codes is intuitive and streamlined, catering to businesses ready to manage print marketing efficiently. The process is customer-focused, understanding the unique needs of UK marketers.
Setting up xcan.it’s dynamic QR codes involves a straightforward process designed for easy access and management. Below are steps to start using their comprehensive platform efficiently
Sign Up
Visit start free – no credit card and complete the registration to access the free plan.
Create Your First QR Code
Log in and use the dashboard to generate your first dynamic QR code by following intuitive prompts.
customise QR Code
Adjust the appearance and settings of your QR code to better fit your brand requirements. This step helps in aligning with campaign aesthetics.
Monitor in Dashboard
Utilise the xcan.it dashboard to track scans and gather analytics for deeper insights into QR performance. Immediate data visibility aids in real-time decision making.
Adjust Redirects as Needed
Change the destination URL of your QR codes anytime without needing to reprint materials, supporting dynamic marketing strategies.
Experience unmatched flexibility and analytics with a free account.
What Results Do Businesses See from Using Dynamic QR Codes?
Businesses using dynamic QR codes see reduced costs and versatile improvements in print marketing efficiency. This includes real-time adjustments and comprehensive tracking that contribute to highly responsive campaigns.
The usage of dynamic QR codes often results in significant savings and adaptability in campaigns, notably for organisations relying on printed materials. This adaptability translates into better customer engagement and immediate promotional updates without incurring reprinting costs.
Institutions utilising services like xcan.it not only streamline print services but also gather critical insights into customer behaviour through detailed analytics. The DMA UK has confirmed these kinds of QR code uses in enhancing ad flexibility, whilst xcan.it platform data shows that businesses report higher conversion rates due to the immediate availability of up-to-date information for customers.
Dynamic QR Code vs Bitly: Which Is Better for UK Print Marketing?
Frequently Asked Questions
How do I use xcan.it for dynamic QR codes?
To use xcan.it for dynamic QR codes, sign up at their website and access the dashboard. Create dynamic QR codes and leverage the platform’s tracking and updating features to manage your QR marketing efficiently. There's a free plan available that doesn’t require a credit card, so it’s easy to get started without financial commitment.
What is the best way to track QR code scans?
The best way to track QR code scans is by using a platform like xcan.it that provides comprehensive analytics and real-time data through its central dashboard. This captures vital metrics, offering insights into scan locations, times, and user interaction.
Can I change a QR code after it’s printed?
Yes, with dynamic QR codes, you can change the destination URL after printing. Platforms like xcan.it make this possible, eliminating the need for reprints by allowing redirection through their management system.
What are dynamic QR codes used for?
Dynamic QR codes are used in various applications, from marketing campaigns to information dissemination and product packaging. They enable real-time updates and detailed tracking, making them invaluable for businesses seeking flexibility and comprehensive analytics.
How many dynamic QR codes can you create with xcan.it’s free plan?
With xcan.it's free plan, you can create up to 10 dynamic QR codes. This plan is ideal for small-scale use and allows you to explore the platform’s capabilities without financial commitment. It provides a risk-free way to see how dynamic QR management can benefit your operations.
Is UK support available for xcan.it users?
Yes, xcan.it offers dedicated support for UK users, as the platform is purpose-built for use in the UK market. This ensures that businesses receive guidance and support tailored to their specific regional needs.
Why choose xcan.it over a generic QR code tool?
xcan.it is designed specifically for businesses requiring advanced QR code management beyond URL shortening. It offers extensive tracking, robust transparency, and the flexibility to update QR destinations without reprinting, making it ideal for marketing and operational uses.
Does xcan.it require a long-term commitment?
No, xcan.it offers flexible pricing options without long-term commitment, including a monthly plan that can be cancelled anytime. Their free plan also allows businesses to start using dynamic QR codes without any subscription fees or obligations.
What metrics are provided with xcan.it's scan analytics?
xcan.it's scan analytics provide detailed metrics including scan frequency, location data, time-based metrics, and user engagement statistics. This level of detail helps businesses measure the effectiveness of their QR campaigns and adjust strategies in real-time for optimal performance.
How This Guide Was Compiled
- GS1 UK: Standards guidance on QR code specifications and implementation for UK businesses.
- DMA UK: Data & Marketing Association research on print campaign effectiveness and QR adoption in UK marketing.
- xcan.it platform data: Internal usage data from businesses managing dynamic QR codes on the xcan.it platform.
- PRLog: Report on dynamic QR code uses in real estate marketing (source).
Reviewed by the xcan.it product team. Last reviewed: June 2026.