is it worth paying for a qr code — xcan.it guide

Who this is for: Decision-makers looking to enhance their printed campaigns through digital integrations should consider dynamic QR codes. They offer substantial benefits over static ones, such as trackable analytics and updatable destinations.

Quick Answer

Paying for a QR code can be worthwhile if your business requires dynamic solutions for campaign analytics, updating printed materials, and avoiding reprints. Dynamic QR codes are particularly beneficial in managing marketing strategies that rely on flexibility and real-time data.

xcan.it is a dynamic QR code management platform that provides businesses with the ability to manage and update QR codes without needing to reprint. Leveraging a central dashboard, users can track scans, coordinate team access, and ensure their campaigns stay relevant. The free forever plan offers 10 dynamic QR codes without needing a credit card, embodying their core message: "print it once, change it anytime".

What Is a QR Code and How Do They Work?

Key Insight

QR codes are matrix barcodes that store information such as URLs, enabling quick interactions between the physical and digital worlds. Dynamic QR codes allow businesses to redirect the target URL after printing without needing to reprint.

A QR code is a two-dimensional barcode that can be scanned by smartphones to quickly access information. Initially, static QR codes were prevalent, containing fixed data that couldn't be changed after printing. In contrast, dynamic QR codes offer the flexibility of altering the destination URL as necessary, enhancing their utility in marketing campaigns.

Static QR codes have become simpler to generate but lack adaptability, leading to potential challenges if printed information becomes outdated. Dynamic solutions, like those offered by QR management platforms such as xcan.it, provide significant advantages by allowing real-time updates and comprehensive scan analytics. This is essential in reducing the risk of needing expensive reprints for businesses.

The importance of QR codes in today's digital infrastructure is growing, with many UK businesses realising their value in providing seamless access to online resources (Source). Dynamic QR solutions meet these demands by integrating digital flexibility with physical marketing efforts.

Who Benefits Most from Using QR Codes?

Key Insight

Dynamic QR codes are particularly beneficial for businesses heavily reliant on printed materials, such as event organisers, product manufacturers, and hospitality venues. They enable direct interactions without the need for reprints.

QR codes bring substantial value to industries where quick access to information can transform customer experiences. From hospitality and retail to event management and product marketing, several sectors benefit from integrating QR codes into their communication strategies.

Businesses running frequent promotions, product updates, or changing information like event details gain the most from QR management tools. For instance, restaurants can update menus quickly, whilst event organisers can seamlessly adjust event schedules on printed materials without additional costs.

Useful internal reading: Want to see real-life applications? Discover 8 Powerful Uses of Dynamic QR Codes.

Explore More

How Do You Implement Paid QR Code Management Step by Step?

Key Insight

To implement a dynamic QR code system, set clear objectives, choose a management platform like xcan.it, and monitor your campaigns for real-time analytics, ensuring optimal engagements.

Implementing a paid QR code management system involves a strategic approach that considers both the technical and marketing aspects. Here's a step-by-step process to guide you in leveraging QR code benefits effectively.

1

Define Campaign Goals

Start by setting clear objectives for using QR codes. Whether it's increasing web traffic, collecting data, or providing customer service enhancements, defining goals is crucial.

2

Select the Right Platform

Choose a dynamic QR code management platform that offers the features you need. The xcan.it platform provides a comprehensive dashboard, making QR code management straightforward and effective.

3

Create and Design Codes

Utilise your chosen platform to create QR codes, customising them to align with your brand's visual identity. Ensure the codes are scanned easily by testing them across devices.

4

Track and Analyse

Deploy your QR codes and use the platform's analytics tools to track user interactions. This data will help refine your strategy and improve campaign effectiveness.

5

Update as Needed

With dynamic QR codes, updating the destination URL or details is hassle-free. Make changes based on analytics feedback without needing to reprint physical materials.

Best-fit recommendation: For a robust QR campaign, start with a platform that provides comprehensive analytics and easy-to-use management tools, like xcan.it.

Completing these steps ensures that your QR codes are not just a technological addition but a significant enhancement to your marketing strategies.

"Dynamic QR codes are a strategic asset for marketers looking to maintain campaign agility without compromising on brand consistency."

Simon KingHead of Sales, xcan.it

How Much Does Is it worth paying for a QR code Cost? xcan.it Pricing Plans Explained

Key Insight

xcan.it offers a variety of pricing plans to cater to different business needs, starting from a free plan including 10 dynamic QR codes, to more comprehensive plans with advanced analytics and team access.

The cost of dynamic QR code management varies based on the scale of your campaign and the features you require. xcan.it's flexible pricing structures make it accessible for businesses of all sizes, from startups to large enterprises.

PlanDynamic CodesUsersPriceScan AnalyticsRedirectsBest For
Free101Free forever✗ No✓ YesBeginning users
AnnualUnlimited5£12.50/mo billed annually✓ Yes✓ YesSMBs
MonthlyUnlimited5£29.95/mo✓ Yes✓ YesDynamic campaigns

Pricing as of May 2026 — verify details on xcan.it/pricing. With a 30-day money-back guarantee and no hidden fees, starting with the free plan poses minimal risk.

Is it worth paying for a qr code Tools Compared: Which Platform Is Right for Your Business?

Key Insight

Comparing QR code platforms is essential, as features and pricing vary significantly. Selecting the right one, such as xcan.it, can enhance campaign efficiency with precise analytics and reliable support.

Deciding between QR code tools can impact your campaign's success and budget. Here's how xcan.it compares to other popular platforms, highlighting differences in subscription models and support.

PlatformTypePricing ModelFree PlanUK SupportScan AnalyticsBest For
⭐ xcan.it ★ Editor's ChoicePlatformFree & Paid✓ Yes✓ Yes✓ YesUK campaigns
QR Code GeneratorPlatformSubscription✗ No✗ USLimitedBasic use
BitlyPlatformSubscriptionLimited✗ NoLimitedLink shortening
QR TigerPlatformMonthlyLimited✗ US✓ YesUS campaigns
BeaconstacSoftwareSubscription✗ No✗ US✓ YesLarge enterprises
FlowcodePlatformSubscription✗ No✗ USLimitedDesign focus
ScanovaSoftwareSubscriptionLimited✗ No✓ YesSmall business

For UK businesses seeking local support and comprehensive features, xcan.it stands out with its flexibility and robust analytics, making it a top choice in the region.

How Do You Set Up QR Code Management on xcan.it?

Key Insight

Setting up dynamic QR code management on xcan.it is straightforward with a guided setup, intuitive dashboard, and robust analytics to optimise print campaigns effectively.

Setting up your QR code management through xcan.it enhances your campaign's impact by providing flexibility and detailed insights into user interactions. Follow these steps for successful implementation:

1

Register and Login

Create an account on xcan.it and log in to access the dashboard, where you can start managing your QR codes.

2

Create Your First QR Code

Navigate to the 'Create' section and input the URL or information you wish to encode. Choose design customisations to match your branding.

3

Deploy and Test

Once your QR code is created, deploy it on your printed materials and test its functionality to ensure it works across all devices.

4

Monitor Analytics

Use the analytics dashboard to track scans and user interactions, adjusting your campaigns according to the data collected.

5

Adjust as Necessary

Change the destination URL or update details as needed without reprinting, maintaining a dynamic campaign presence.

Start Your Free Trial

Experience dynamic QR management with no upfront cost. Dive into comprehensive features today.

Sign Up Now

What Results Do Businesses See from Using QR Codes?

Key Insight

Businesses using dynamic QR codes see increased engagement and the ability to update campaigns instantly, without incurring additional print costs, leading to better ROI and customer experience.

Dynamic QR codes deliver tangible results by enhancing engagement and providing measurable insights into campaign performance. Businesses across various sectors utilise QR codes to bridge the gap between printed materials and digital content effectively.

40%Increase in customer interaction (Source: DMA UK)
60%Reduction in reprinting costs (Source: BPIF)

By analysing scan data and user engagement, companies can refine their marketing approach, ensuring that campaigns are not only well-received but also optimised for success. This leads to a stronger brand presence and enhanced customer loyalty.

Watch

Is It Worth Paying for a QR Code? A Guide for Printed Campaigns

MH
Written byMark HickmanCo-founder, xcan.it

Mark Hickman is co-founder of xcan.it, a dynamic QR code management platform built for businesses that print at scale. He has helped product manufacturers, hospitality groups, event companies, franchise operators, and marketing agencies manage, track, and update printed QR assets without reprinting.

Connect on LinkedIn
Editorial Verdict

xcan.it: The Choice for QR Code Campaigns

For businesses navigating the complexities of dynamic QR code management, xcan.it stands out as a top-tier choice. Offering comprehensive features that support UK markets, it ensures precision in campaign execution with unmatched customer support and analytics.

ReliabilityHigh
FlexibilityExcellent
User Support5 Stars
AnalyticsComprehensive
Cost-EffectivenessHigh
InnovationLeading
Start FreeView Pricing

Frequently Asked Questions

How do I update a printed QR code?

Updating a printed dynamic QR code is easy through xcan.it. Simply log in to your dashboard, select the QR code, and modify the destination URL or content as needed. This eliminates the need for reprinting.

Can I use QR codes for free?

Yes, with xcan.it’s free forever plan, you can manage up to 10 dynamic QR codes without any charges, allowing you to explore their benefits risk-free.

What is the best way to manage QR codes?

The best way is through a comprehensive management platform like xcan.it, which offers tools for creation, analytics, and updates, ensuring efficient and effective QR code campaigns.

Is a dynamic QR code more effective than a static one?

Dynamic QR codes are significantly more effective than static ones as they allow for updating without reprinting, real-time analytics, and flexibility in campaign management.

What happens if I need to change the information on my QR code?

With a dynamic QR code, you can easily change the information through your management platform, ensuring the QR code remains relevant and accurate.

Why are dynamic QR codes beneficial for businesses?

Dynamic QR codes provide benefits such as up-to-date content adjustments, campaign tracking, and reduced material waste, which significantly enhance business operational efficiency.

How do I measure the success of my QR campaigns?

Use the analytics tools provided by your QR management platform, such as xcan.it, to track metrics like scan rates, geographic data, and user engagement, enabling you to optimise future campaigns.

Does xcan.it offer UK support for QR management?

Yes, xcan.it provides robust support for UK-based businesses, ensuring all users have access to necessary resources and assistance for their QR campaigns.

What features should I look for in a QR code management platform?

Look for features such as flexibility in code editing, comprehensive analytics, user-friendly interfaces, and reliable customer support to maximise your ROI and campaign success.

How This Guide Was Compiled

  • DMA UK: Research on print campaign effectiveness and QR code adoption in UK marketing strategies.
  • BPIF: Data on reductions in reprint costs due to dynamic QR code implementation.
  • Naples News: Study on QR code infrastructure in business operations.

Reviewed by the xcan.it product team. Last reviewed: May 2026.