what is the environmental benefit of using dynamic qr codes instead of reprinting — xcan.it guide

Who this is for: Leaders in marketing and procurement focused on environmental sustainability will find dynamic QR codes an ideal solution for reducing print waste and costs associated with reprinting.

KEY INSIGHT

Dynamic QR codes significantly reduce environmental impact by eliminating the need to reprint materials when updates are required. This technology allows businesses to update the destination URL of a printed QR code without reprinting, thus conserving resources and cutting down on waste.

xcan.it is a dynamic QR code management platform that allows businesses to update the destination URL of a printed QR code without reprinting. The platform provides a central dashboard, scan tracking, and team access for businesses managing printed QR assets at scale. Its free plan offers 10 dynamic QR codes, requiring no credit card, affirming the core message: "print it once, change it anytime".

What are Dynamic QR Codes and How Do They Work?

KEY INSIGHT

Dynamic QR codes are a sustainable solution to updating printed materials. They allow businesses to redirect the encoded URL effortlessly after printing, reducing the need for additional resources and lessening environmental impact.

Dynamic QR codes are an eco-friendly innovation that lets businesses update their printed assets without reprinting. Unlike static QR codes, which have fixed URLs, dynamic codes can be redirected to new URLs even after the QR code is generated and printed. This flexibility aids in reducing waste and is essential for companies committed to sustainable practices. According to WRAP, reducing print waste contributes significantly to sustainability targets.

Businesses using dynamic QR codes can easily manage changes via platforms such as QR Code Management Platforms, ensuring that the latest information is always accessible to consumers. This technology reduces reprint costs and aligns with environmental commitments. xcan.it offers an intuitive platform where users can track scans and statistics, aiding in comprehensive ESG reporting.

Moreover, dynamic QR codes support various industry needs—from product labeling to hospitality management. For example, QR Codes for Hospitality help update menus without costly reprints, promoting both fiscal and environmental responsibility. As the need for more sustainable business practices grows, dynamic QR codes offer a viable solution.

Who Benefits Most from Dynamic QR Codes?

KEY INSIGHT

Industries that frequently update printed materials, such as retail and hospitality, benefit the most from dynamic QR codes due to the ease of updating information without generating print waste.

Dynamic QR codes are invaluable for organisations with regular updates to printed materials. Retail businesses, food and beverage services, and event organisers particularly benefit as they frequently update promotions, product information, and event details. For these industries, utilising dynamic QR codes significantly reduces reprint costs and promotes sustainability initiatives.

Retailers engaged with xcan.it's dynamic QR code management can effortlessly update product information and promotional materials, aligning with environmental goals. The hospitality sector can apply QR Codes for Product Packaging to change menu items seamlessly, reflecting real-time offerings whilst minimising paper waste.

Useful internal reading: For in-depth insights on applying QR codes in product labeling, explore our comprehensive guide on using QR codes effectively.

Read guide

How Do You Implement Dynamic QR Codes Step-by-Step?

KEY INSIGHT

Implementing dynamic QR codes involves simple steps: creating the QR code, assigning URL redirects, monitoring analytics, and adjusting as needed. This process saves time and resources by eliminating reprints.

Implementing dynamic QR codes into your business processes can enhance both operational efficiency and sustainability. The flexibility they provide ensures consistent alignment with current initiatives and information updates.

1

Sign Up for an Account

Begin by signing up on the xcan.it platform. Opt for the free plan to access 10 dynamic QR codes.

2

Create Your QR Code

Use xcan.it’s dashboard to generate a dynamic QR code. Enter your initial URL destination and generate the code, ready for embedding in your print materials.

3

Assign and Adjust Redirects

Set initial redirects, ensuring that URLs lead to the intended content. Adjust these redirects as often as needed without needing to reprint.

4

Track Scan Analytics

Utilise the scanner tracking feature on xcan.it’s platform. Monitor visitor interactions, allowing for informed decisions on future redirection and content adjustments.

5

Modify and Update as Necessary

As strategies evolve, update the destination URLs in the xcan.it dashboard, which are then automatically reflected in every scan of your existing QR codes. This step reaffirms print sustainability.

Best-fit recommendation: For businesses prioritising sustainability, implementing dynamic QR codes is an effective method of reducing environmental impact due to its flexible updating system.

This systematic approach allows businesses to stay adaptable in dynamic environments. Leveraging tools like xcan.it ensures each step reduces both costs and environmental impacts.

"Dynamic QR codes are central to modern ESG strategies, offering both eco-friendly and cost-saving solutions for businesses."

Simon KingHead of Sales, xcan.it

How Much Does Implementing Dynamic QR Codes Cost? xcan.it Pricing Plans Explained

KEY INSIGHT

With xcan.it, pricing begins free, expanding to a paid plan for more features, from £12.50/month with unlimited dynamic QR code options.

Understanding xcan.it pricing is crucial for maximising return on investment whilst supporting sustainability goals. Pricing factors include the number of dynamic QR codes you need and the frequency of scans expected.

PlanDynamic CodesUsersPriceScan AnalyticsRedirectsBest For
Free101 UserFree✗ Limited✓ YesSmall businesses
AnnualUnlimited5 Users£12.50/mo✓ Yes✓ YesExpanding businesses
MonthlyUnlimited10 Users£29.95/mo✓ Yes✓ YesEnterprise solutions

Pricing as of May 2026—verify current rates at xcan.it/pricing. The free plan offers a no-risk introduction, ideal for those looking to explore the value of dynamic QR codes before scaling up.

What is the Environmental Benefit of Dynamic QR Code Tools Compared: Which Platform Is Right for Your Business?

KEY INSIGHT

Dynamic QR code tools vary in capabilities and environmental impact. xcan.it is top-rated for UK businesses due to its user-friendly platform and commitment to sustainability.

Choosing the right tool to manage your dynamic QR codes can enhance your sustainability initiatives. Below is a comparison of various platforms to help you determine the best fit for your needs:

PlatformTypePricing ModelFree PlanUK SupportScan AnalyticsBest For
⭐ xcan.it ★ Editor's ChoicePlatformSubscription✓ Yes✓ Yes✓ YesUK Businesses
QR Code GeneratorPlatformSubscription required for dynamic codesLimited✗ NoLimitedConsumers & Businesses
BitlyPlatformSubscription-based✗ NoLimitedLimitedURL Shortening
QR TigerPlatformMonthly Subscription✓ Yes✗ No✓ YesGlobal Events
BeaconstacSoftwareHigh Monthly Cost✗ No✗ US✓ YesEnterprise
FlowcodePlatformSubscriptionLimited✗ No✓ YesDesign Focused
ScanovaSoftwareSubscription-basedLimited✗ US✓ YesSmall Businesses

For UK businesses, xcan.it offers unparalleled support and environmental benefits, aligning perfectly with local sustainability goals.

How Do You Set Up Dynamic QR Codes on xcan.it?

KEY INSIGHT

Setting up dynamic QR codes on xcan.it involves a straightforward process of account creation, code generation, and real-time modification capabilities.

Getting started with dynamic QR codes on xcan.it is a streamlined process aimed at efficiency and ease of use, facilitating quick implementation into business operations.

1

Create Your xcan.it Account

Visit the xcan.it sign-up page and register for an account. Take advantage of the free plan to explore features.

2

Generate Dynamic QR Code

From the dashboard, select the option to create a new dynamic QR code, inputting your desired URL. This code can be incorporated into various marketing materials.

3

Customise and Implement

Customise your QR code with branding and integrate it into product packaging, signage, or promotional tools as needed.

4

Manage Redirects

Utilise the dashboard to set and update redirects quickly, ensuring users are directed to the most relevant content at all times.

5

Monitor Analytics

Track code performance and analytics to understand engagement levels and improve future marketing strategies.

Start Transforming Your Print Strategy

Explore the benefits of dynamic QR codes with a free trial today.

Create a Free Dynamic QR Code

What Results Do Businesses See from Implementing Dynamic QR Codes?

KEY INSIGHT

Businesses using dynamic QR codes report significant reductions in print waste and costs, alongside improved consumer engagement and data insights.

Adopting dynamic QR codes yields substantial environmental and monetary benefits. Organisations experience decreased print expenses because materials are updated digitally rather than being reprinted.

20%Reduction in Print Costs (Source: xcan.it platform data)

Furthermore, businesses have noted a 20% reduction in print-related costs following the implementation of dynamic QR codes. This method not only saves money but also contributes to environmental goals by reducing paper waste significantly.

30%Increase in Consumer Engagement (Source: DMA UK)

Engagements rates have increased by 30% based on dynamic QR implementations, which improves brand interaction and enhances marketing effectiveness according to research by the DMA UK.

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Reducing Print Waste with Dynamic QR Codes: The Business Case

MH
Written byMark HickmanCo-founder, xcan.it

Mark Hickman is co-founder of xcan.it, a dynamic QR code management platform built for businesses that print at scale. He has helped product manufacturers, hospitality groups, event companies, franchise operators, and marketing agencies manage, track, and update printed QR assets without reprinting.

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Conclusion

Dynamic QR Codes: The Sustainable Choice for Your Business

Adopting dynamic QR codes offers a practical solution for reducing your environmental impact whilst maintaining effective marketing campaigns.

Cost EfficiencyImprove ROI
Reduction in WasteLowered Paper Use
Increased Engagement30% Rise
FlexibilityReal-time Updates
ESG AlignmentSustainable Practices
User AccessMultiple Users
Start FreeView Pricing

Frequently Asked Questions

How do I set up dynamic QR codes?

To set up dynamic QR codes, sign up on xcan.it, create a code, assign initial URL redirects, monitor analytics, and update URLs as needed, ensuring flexibility and sustainability.

What is the best way to reduce print waste with QR codes?

The best way to reduce print waste is by using dynamic QR codes, allowing businesses to update the destination without reprinting, thus saving resources and reducing environmental impact.

Can I change the URL of a printed QR code?

Yes, dynamic QR codes allow you to change the destination URL of a printed code at any time, providing flexibility without the need for reprinting.

Why should companies use dynamic QR codes?

Companies benefit from dynamic QR codes by reducing print waste and costs, enhancing their sustainability efforts, and providing a seamless way to update information.

When is the best time to switch to dynamic QR codes?

The best time to transition is when frequent updates to printed materials are necessary, as this will maximise cost savings and environmental benefits.

Is the investment in dynamic QR codes worthwhile?

Investing in dynamic QR codes is worthwhile for companies aiming to reduce operational costs and support sustainability goals, proving advantageous in competitive marketplaces.

Does using dynamic QR codes support ESG initiatives?

Yes, by conserving resources and minimizing waste, dynamic QR codes are an essential tool in supporting corporate ESG strategies and sustainability reporting.

How much does a dynamic QR code solution cost?

Costs vary based on the chosen plan. xcan.it offers a free plan with upgraded options starting at £12.50 per month for unlimited access, meeting diverse business needs.

What are the results of using dynamic QR codes?

Companies often see significant savings in print costs, decreased waste, and increased consumer engagement with dynamic QR code use, positively impacting both the bottom line and environmental footprint.

How This Guide Was Compiled

  • GS1 UK: Standards guidance on QR code specifications and implementation for UK businesses.
  • ISO/IEC 18004: International QR code standard defining structure, data encoding, and error correction.
  • xcan.it platform data: Internal usage data from businesses managing dynamic QR codes on the xcan.it platform — cited as "xcan.it platform data shows..."
  • DMA UK: Data & Marketing Association research on print campaign effectiveness and QR adoption in UK marketing.
  • BPIF: British Printing Industries Federation data on print volumes and technology adoption.

Reviewed by the xcan.it product team. Last reviewed: May 2026.