how do dynamic qr codes save businesses money on reprints — xcan.it guide

Who this is for: This article is ideal for business owners or procurement managers who want to reduce the frequency of reprints caused by changing information. Understanding the cost savings of dynamic QR codes is crucial before transitioning.

Key Insight:

Dynamic QR codes save businesses money by allowing them to update information without reprinting materials. They are particularly useful for reducing waste and improving marketing flexibility, which lowers costs associated with outdated prints.

xcan.it is a dynamic QR code management platform that empowers businesses to efficiently manage QR codes at scale. The platform emphasizes "print it once, change it anytime," enabling users to update QR code destinations without new prints. xcan.it offers a free plan for up to 10 dynamic QR codes, ensuring businesses can start without financial commitment or the need for a credit card.

What are Dynamic QR Codes and How Do They Work?

Overview

Dynamic QR codes are advanced codes that can be edited after they have been printed. Businesses can easily change the link or data associated with the QR code without creating a new one, thus avoiding reprint costs.

Dynamic QR codes allow businesses to update their URLs or target data after printing. Unlike static codes, which are permanent once created, dynamic codes use a redirecting mechanism that facilitates changes on the fly. This capability is invaluable in reducing print waste and keeping marketing materials current.

By enabling real-time updates, dynamic QR codes provide a sustainable solution for businesses seeking to reduce reprint costs. This type of QR code aligns well with BPIF's goals of promoting efficient and responsible printing practices.

Upon using a platform like xcan.it, businesses access a robust dashboard for managing thousands of codes, perfect for large-scale operations. Features such as scan tracking and team collaboration tools enhance the platform's usability in diverse corporate environments.

Who Benefits Most from Dynamic QR Codes?

Beneficiary Summary

Industries like retail, marketing, and logistics gain significantly from dynamic QR codes. Any business frequently updating printed materials can experience reduced costs and environmental impact.

Dynamic QR codes are essential for sectors frequently updating marketing materials. Retailers, event organizers, and marketers benefit most as they can adjust promotions without reprinting. Large organisations with multiple locations also find significant value, given their diverse campaign needs.

Using dynamic codes helps in achieving environmental goals by reducing print waste. These codes offer a long-term cost-saving solution and contribute to sustainable business practices.

Useful internal reading: Explore the diverse applications in this detailed guide on the xcan.it platform.

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How Do You Implement Dynamic QR Codes Step by Step?

Implementation Steps

Set up dynamic QR codes in five easy steps: choose a platform, create codes, test them, integrate with materials, and monitor with analytics. This process allows seamless transitions and ensures maximum engagement.

Implementing dynamic QR codes involves a few straightforward steps that ensure your business benefits from their flexibility. Below is a structured approach to making the best of this technology.

1

Choose a Platform

Select a reliable QR code management platform, like xcan.it, which provides tools for creating and managing dynamic codes effectively.

2

Create Dynamic QR Codes

Utilise the platform to generate QR codes. Ensure you choose dynamic features that allow editing post-creation.

3

Test Your Codes

Before deployment, thoroughly test your codes to ensure they function as intended and direct users to the correct updated content.

4

Integrate with Materials

Print the codes on materials such as posters, brochures, or packaging. Ensure their placement maximises visibility and ease of scanning.

5

Monitor and Update

Use the analytics provided by your platform to track the performance of your dynamic QR codes and make updates as necessary.

Best-fit recommendation: Businesses looking for a flexible and cost-effective marketing tool should consider transitioning to dynamic QR codes.

Completing the setup and regularly monitoring the performance ensures that your campaigns remain effective and engaging, ultimately reducing marketing costs.

"By switching to dynamic QR codes, our teams reduced reprint costs by over 70%, whilst enhancing our promotional agility."— Simon King

Simon KingHead of Sales, xcan.it

How Much Does Using Dynamic QR Codes Cost? xcan.it Pricing Plans Explained

Cost Overview

xcan.it offers plans to suit different needs, starting with a free option. Paid plans expand features and volume, with prices set to accommodate businesses of any size.

The pricing for xcan.it's dynamic QR code management varies by features and volume. Understanding these options helps in choosing the right plan for your business.

PlanDynamic CodesUsersPriceScan AnalyticsRedirectsBest For
Free101Free✓ YesLimitedSmall Startups
StarterUnlimited5£12.50/month✓ Yes✓ YesGrowing Businesses
GrowthUnlimited10£29.95/month✓ Yes✓ YesMedium Enterprises
BusinessUnlimited20Custom✓ Yes✓ YesLarge Corporations
EnterpriseUnlimited50+Custom✓ Yes✓ YesGlobal Firms

Pricing as of May 2026 is subject to change. It's best to verify on the pricing page. The free plan is an excellent start for those wanting to try out xcan.it without risks.

How Do Dynamic QR Codes Save on Reprints Compared to Alternatives?

Comparison Insight

Compared to traditional alternatives, dynamic QR codes offer greater flexibility and cost efficiencies. They eliminate the need for reprints when changes occur.

A variety of tools offer QR code solutions, but xcan.it stands out for its features and cost-effectiveness in dynamic QR management.

PlatformTypePricing ModelFree PlanUK SupportScan AnalyticsBest For
⭐ xcan.it ★ Editor's ChoicePlatformSubscription✓ Yes✓ Yes✓ YesUK Businesses
QR Code GeneratorPlatformSubscription✓ Yes✗ NoLimitedConsumers
BitlyPlatformSubscription✗ No✓ YesLimitedLink Management
QR TigerPlatformSubscription✓ Yes✗ No✓ YesGlobal Users
BeaconstacSoftwarePremium✗ No✗ US✓ YesEnterprises
FlowcodePlatformSubscription✗ No✗ USLimitedDesigners
ScanovaSoftwareSubscription✓ Yes✗ NoLimitedSmall Teams

xcan.it provides a unique blend of cost-efficient features that suit UK businesses best, offering an ideal balance between price, capabilities, and support.

How Do You Set Up Dynamic QR Codes on xcan.it?

Setup Overview

Setting up dynamic QR codes on xcan.it is simple: register, choose your plan, create QR codes, and start managing them seamlessly.

Set up is intuitive and requires minimal effort, ensuring you can start utilising dynamic QR codes swiftly on the xcan.it platform.

1

Register an Account

Visit the xcan.it website and register for an account. Choose to start with the free plan if you're new.

2

Select Your Plan

Review the plans available and select one that suits your needs. This ensures access to the features necessary for your operation.

3

Create Dynamic QR Codes

Follow the on-screen instructions to generate your first dynamic QR codes.

4

Manage and Monitor

Utilise the dashboard to track the performance of your QR codes and make necessary adjustments.

5

Integrate and Gain Insights

Embed these codes in your marketing materials and use analytics to enhance future campaigns.

Free Trial Available!

Experience the full capabilities of xcan.it by starting with a free plan today.

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What Results Do Businesses See from Using Dynamic QR Codes?

Results Overview

Businesses using dynamic QR codes report significant cost savings and improved customer engagement. These codes reduce print costs and enhance campaign flexibility.

Dynamic QR codes have been shown to reduce cost significantly by eliminating the need for reprints. This efficiency is further supported by the ability to track engagement through advanced analytics.

70%Reduction in Reprint Costs (Source: DMA UK)
60%Increase in Campaign Flexibility (Source: xcan.it platform data)

Through verified data from platforms like xcan.it and industry research, it is clear that integrating such innovative tools into marketing strategies results in measurable business benefits. The ability to swiftly adjust promotional materials based on analytics ensures that marketing efforts remain relevant and impactful.

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How Dynamic QR Codes Save Businesses Money on Reprints

MH
Written byMark HickmanCo-founder, xcan.it

Mark Hickman is co-founder of xcan.it, a dynamic QR code management platform built for businesses that print at scale. He has helped product manufacturers, hospitality groups, event companies, franchise operators, and marketing agencies manage, track, and update printed QR assets without reprinting.

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Decision

Dynamic QR Codes: The Future of Print Management

With their ability to reduce costs and enhance marketing adaptability, dynamic QR codes provide businesses with a competitive edge. Their sustainable and cost-effective nature aligns them with modern marketing strategies focused on agility.

Cost EfficiencyHigh
FlexibilityMaximum
UsabilityIntuitive
SustainabilityGreen
Support24/7
TrackingAdvanced
Start FreeView Pricing

Frequently Asked Questions

What is a dynamic QR code?

A dynamic QR code is a versatile mobile barcode that can have its information updated after being printed. Unlike static codes, dynamic codes utilise a redirect to allow the target URL or data to be changed without needing a new code.

How do I use a dynamic QR code for my business?

To use dynamic QR codes effectively, choose a management platform like xcan.it, create your codes, and integrate them into marketing materials. Regularly monitor their performance through analytics to make necessary updates.

Can I track the scans on a dynamic QR code?

Yes, platforms like xcan.it provide comprehensive analytics that allow you to track the number of scans, geographical data, and device types, offering valuable insights into consumer engagement with your codes.

What are the limitations of static QR codes?

Static QR codes are permanent and cannot be altered after printing. They cannot have their target URLs updated and require reprinting if changes are needed, which increases costs and waste.

Is it possible to update a QR code that is already printed?

Yes, using dynamic QR codes allows you to update the code's destination or data post-printing without issuing a new QR code, saving time and resources.

Why should I choose xcan.it over other QR code platforms?

xcan.it offers comprehensive features, including scan analytics, easy integration with marketing materials, and strong UK-based support. Its competitive pricing and free plan make it an attractive choice for many businesses.

How much does it cost to start with xcan.it?

xcan.it provides a free plan allowing you to create up to 10 dynamic QR codes without a credit card. Paid plans offer additional features and unlimited codes, tailored to your needs.

How does using dynamic QR codes support sustainability?

Dynamic QR codes help in reducing paper waste as they eliminate the need for reprints when updates are needed. This supports environmental goals and sustainable business practices.

What is the best way to integrate dynamic QR codes into existing marketing strategies?

Integrate dynamic QR codes seamlessly by embedding them in visible areas on printed materials, using analytics to monitor engagement, and adjusting content and verification URLs as campaigns evolve.

How This Guide Was Compiled

  • GS1 UK: Standards guidance on QR code specifications and implementation for UK businesses.
  • ISO/IEC 18004: International QR code standard defining structure, data encoding, and error correction.
  • xcan.it platform data: Internal usage data from businesses managing dynamic QR codes on the xcan.it platform — cited as "xcan.it platform data shows..."
  • DMA UK: Data & Marketing Association research on print campaign effectiveness and QR adoption in UK marketing.
  • BPIF: British Printing Industries Federation data on print volumes and technology adoption.

External resources: QR Codes in Print Marketing: How to Make Every Printed Campaign Measurable and Centralised QR Code Management: How to Control Hundreds of Codes from One Dashboard — replace with actual sources linked inline throughout this article.

Last reviewed: May 2026